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The 70% Solution

When I started my career I spent hours agonizing over making something perfect. Getting that story just right. Making that ad text amazing, or revising wireframes over and over again. I didn’t want to make a mistake and I didn’t want to leave any room for complaint.

This is the most boneheaded way to work.

Now I approach my work in a simpler way. “We just have to do better than what we have.” I don’t even go all the way for the 70% solution. If I can spend a few minutes to make something better than what we have the price of failure is so low and the upside is so high that you almost can’t lose.

Posted Wednesday, April 16, 2014